Egg on a Roll Rebranding
Waufl Media gave Egg On a Roll a bold, punk-inspired identity that fueled growth and cult-like customer loyalty.
WAUFL
WAUFL
Waufl Media gave Egg On a Roll a bold, punk-inspired identity that fueled growth and cult-like customer loyalty.
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Waufl Media gave Egg On a Roll a bold, punk-inspired identity that fueled growth and cult-like customer loyalty.
Overview
Egg on a Roll is a modular kitchen concept reimagining the egg sandwich. Egg on a Roll specializes in craft egg soufflé sandwiches. Each signature sandwich is affordable, health-conscious, and delicious.The business was built on bringing people together with the most humble of ingredients, the egg. Recently, they opened their second location and hit 500 5-star reviews on Google. You simply can’t beat the taste, price, or convenience at Egg on a Roll.
The goal for the rebrand was to inject a badass, punk rock attitude that attracts creators of all kinds. We explored a wide variety of concepts with the intention of making every asset bold, brash, and unapologetic - hence the hand in your face.Eggy takes on a personality of his own and helps spread the brand’s message both online and in-store.
Our Role
✅ Brand Identity
✅ Logo Suite
✅ Custom Illustration & Stationery
Challenge
They wanted a bold, unapologetic brand that reflects a punk rock attitude and stands out in the fast-casual food scene.
Solution
We developed “Eggy”—a hand-in-your-face brand mascot—paired with rebellious typography and energetic brand assets to create a brash and unforgettable identity.
Results
📈 2nd location opened.
🌟 500+ five-star Google reviews.
🔥 Distinct brand personality recognized by customers and creators alike.
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